Event Marketing Management is one of the fastest growing fields of marketing. It is all about “creating experiences” and is becoming a much more sophisticated discipline as corporations and organizations recognize the need to integrate events into the traditional marketing mix. It is currently a multi-billion dollar industry in North America. This program will be of interest to individuals seeking enhanced knowledge and training in this specialized and growing field. Career opportunities exist in the many facets of the event industry; sports, entertainment, community events, entertainment, attractions corporate and shopping centre marketing departments, advertising agencies, charitable organizations, community relations departments, expos, conferences, festivals, and the arts. Furthermore, the program will appeal to individuals responsible for event marketing activities within their current job and who are looking to expand their career choices within the field.

Learn how to create extraordinary experiences through managing events in sports, entertainment and arts. You will be equipped to build value with customers and creatively communicate ideas to specific target audiences. This program is designed to teach you practical strategies that will assist you with strategically conceiving, producing, presenting, executing and evaluating event concepts – from start to finish. You will receive real life experience from classroom workshops, industry partners, and event placements. While the event industry is not your typical Monday to Friday career, you are expected to be committed to the philosophy of being available on weekends and evenings to prepare for the dynamic and exciting world of events.