Become a marketing leader. Learn how to integrate business and marketing fundamentals with advanced applications of technical, analytical, problem–solving, critical thinking and leadership skills. These skills are developed through the use of innovative and applied delivery techniques such as problem–based learning, real–life projects and case study analysis.

The Business Administration – Marketing program prepares you to take a leadership role in marketing – whether you decide to enter the field directly or to continue your studies in a degree program first. Successful companies are driven by effective marketing strategies, and in this highly-specialized program you will develop the skills to plan and execute those strategies. This three-year advanced diploma will prepare you for careers such as: marketing manager, marketing co-ordinator, account manager, product manager, brand manager, digital marketing manager, interactive marketing manager, market researcher, event and trade show marketer, sports marketer, sales account manager, retail sales manager, digital and traditional media buying and planning, media sales manager, small business owner, search engine account marketing manager and web content manager.