As the field of marketing expands to include new technologies and new channels to reach consumers; social media have emerged as a powerful tool to produce business results. While still a relatively new channel for marketing professionals, social media strategies can be misunderstood and difficult to create. The Social Media Analytics program introduces students to the broad skills required to measure and formulate business strategy based on analysis of available digital data from multiple channels and forms; focusing on social media. Students will learn how to collect and mine various data sets to answer strategic business questions. This program will show students how to quantitatively and qualitatively measure the success of social media campaigns, through a variety of tools and technologies.

As a graduate, you will be equipped with the tools and techniques to find work in a wide range of marketing related careers such as: Marketing Analyst, Media Analyst, Campaign Analyst, Pricing Specialist, Research and Communications Specialist, Loyalty Analyst, Assistant Manager - Performance Metrics, Assistant Manager - Digital Metrics, and Marketing Planner. Social media are evolving rapidly and new entrepreneurship opportunities in this field present themselves daily.