The Bachelor of Arts with Honours in Advertising and Marketing is the same as that offered at the UK home campus. As well as covering mainstream marketing issues such as marketing research and management together with creative advertising and consumer behaviour, the course covers the following core themes: Advertising: creative, strategic and applied concepts analyse current advertisements and create your own campaigns. Marketing: concepts such as marketing research and strategy, as well as specialist options like digital marketing and corporate communications. Communications: you will study concepts such as consumer behaviour, stakeholder communications and communications analysis techniques, in order to support your advertising practice. Research: this forms an important part of your degree, giving you the skills in secondary and primary research to complete an independent study of a specialist advertising or marketing topic and present your findings in the form of a dissertation.

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