The Bachelor of Arts with Honours in Advertising and Business is the same as that offered at the UK home campus. As well as covering business topics such as business management and marketing together with applied and creative advertising, the course provides a sound grounding in the following core themes: Advertising: you will explore creative, strategic and applied concepts, analyse current advertisements and create your own campaigns. Business: you will cover a wide range of topics from business management and supply chain management to entrepreneurship. Communications: you will study concepts such as consumer behaviour, corporate communications and communications analysis techniques in order to support your advertising practice. Research: this forms an important part of your degree, giving you the skills in secondary and primary research to complete an independent study of a specialist advertising or business topic and present your findings in the form of a dissertation.

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