This degree produces versatile communications professionals with a solid grounding in the practices of both the advertising and public relations industries, underpinned by media theory. It can lead to a wealth of exciting careers across both disciplines. Why study BA Advertising, Public Relations and Media at Middlesex? This unique degree will give you an excellent grounding in both the advertising and public relations industries – as well as a critical understanding of the vital but sometimes controversial role they play in the creative industries more generally. For example, you will learn about planning PR and advertising campaigns while critically reflecting on how advertising and public relations influence audiences, related industries and the contemporary media. At Middlesex you will develop a thorough knowledge of contemporary media practices learnt through a combination of theory and practice and have access to outstanding media facilities and work placement opportunities. Research, planning and communications skills are central to the operations of media and the cultural industries and this course is designed to help you develop a wealth of transferable skills, Course highlights: Our tutors include leading academic researchers, as well as journalists, editors, and PR and advertising experts, who will support your development and help you to build industry-specific, transferable skills Our campus puts you within easy reach of London's advertising and PR industries and our students have secured placements with a range of companies including agencies such as Frank PR, BMB and Saatchi and Saatchi, and broadcast networks such as the BBC, ITV and MTV, as well as 'client-side' PR and marketing departments from the fashion industry to the charity sector The BA Advertising, PR and Media course has a dedicated speaker programme - guest speakers have included representatives from BMB, AMV BBDO, Transport for London, Iris Digital, Grey, Wieden and Kennedy, Edelman PR, Chime, Plane Stupid, The Sync Agency, Greenpeace, Friends of the Earth, Save the Children, Macmillan, Sky and Rapha As part of the School of Media and Performing Arts, you will benefit from a range of media-related events, including the 'North London Literary Festival', which is promoted by BA Advertising ,PR and Media students The Introduction to Media and Society module is unique in the UK in that from day one students work on live briefs with household names in the charity sector. Student work ranges from video campaigns for 'Oxfam' and 'Friends of the Earth' to successful lobbying for votes in Parliament with Intern Aware. While studying with us, our students have gained high profile placements at companies including Saatchi and Saatchi, MTV and the BBC.

Roles within advertising and media are diverse and exciting. The breadth of opportunity extends to the commercial and public sector, as well as the wider creative and cultural industries. Well-trained graduates are essential to the future of these industries. From copywriter, to art director to account manager – advertising is a diverse creative field that continues to expand in the digital realm. Public relations roles, such as media officer and PR manager, put you at the centre of the fast-paced media world. Our graduates have progressed into the following roles: advertising account executive; press officer; public relations account manager; market research executive; information officer/manager; editorial assistant; arts administrator; event organiser; news producer; programme researcher broadcast/film/video; TV/Film/video producer or production assistant; online journalist; media planner; cultural policy researcher.