Interactive, immediate and innovative - social media has become a leading communications tool for businesses of all sizes. The challenge now is to explore new and effective ways to harness the power of the internet and the e-marketing opportunities it presents to engage with consumers in evermore exciting ways. This course goes further than the PG Cert to explore how you can use digital information to support strategic, tactical and operational decision making. Through detailed study of consumers’ online identities, you’ll learn how to recognise online community behaviours and the influence this can have on brands and their marketing strategies. You’ll also have the option to study digital advertising or mobile marketing, with the chance of doing either an internship or entrepreneurship in the digital sector.

An e-Marketing & Social Media degree opens the doors to a range of careers in the public and private sectors and many with excellent progression routes. Some of our entrepreneurial graduates have also even gone on to set up their own successful businesses. This course will provide you with a solid foundation for career opportunities in roles such as online marketing manager, SEO specialist, e-marketing manager and social media analyst. Opportunities also exist for those wanting to progress onto a related PhD or DProf. As 81% of employers value employability skills over type or class of degree, it’s essential you develop these while studying and utilise our Employability Service on campus. We provide one to one support with job hunting, CVs, covering letters and interview techniques. We offer part-time, internships and graduate roles plus webinars, workshops and events and a support service to those wishing to start their own business.