Massey University

Course Details

Bachelor of Communication (Media Studies)

Course Description

Media studies is an exciting discipline that will prepare you for future challenges in an information-rich society. Media studies analyses the production, consumption and content of a range of media including film, social media, television, popular music and smartphones. You will explore the formal characteristics of these media and their social, cultural, political and economic implications. Media studies is taught through an innovative programme that blends theory with creative practice. The skills you will develop with this major are versatile and highly sought-after in many careers, with digital media literacy becoming increasingly important across all sectors. The Bachelor of Communication (Media Studies) gives you deep understanding of our information-rich society, and it reveals the power of the media within culture, society, politics and economics . This equips you to be involved in the media and advise others on how to engage with the media in productive and positive ways. You will understand better how decisions on what is communicated, through which medium, can impact on our lives and our understanding of the world. Media studies is geared towards creating flexible and critical thinkers who are equipped to become digitally literate, politically-engaged citizens.

Course Duration

NumberDuration
3year

Career outcomes

Careers Media studies graduates have pursued careers in wide-ranging fields such as advertising, public relations, radio, film and television, with government agencies and in teaching. Our broad-based introduction to media technologies and forms, such as photography, video and audio, provides you with the digital know-how necessary to succeed in a wide range of media functions and careers. Media studies gives you the expertise not just to work in the media. It provides you with media expertise within any industry or organisation that engages with the media or with public audiences. In today’s media-rich world, that’s almost every organisation. Media studies qualifies you to work in organisations that connect with and advise on the media. This includes media production and post-production companies, advertising and design agencies, government departments, non-governmental and private organisations. These organisations may engage with, produce or circulate media.

Bachelor of Communication (Media Studies) Massey University