What makes a person choose an iPhone or Android smartphone, and what makes Coca-Cola dominate the soft drinks industry? Marketing is big business. Understanding how markets work, how customer behaviours affect their buying decisions while grasping good business management techniques is the key to driving success. Our course will give you the acumen for business management so you can oversee finance, economics, accounting and people - you'll also gain the marketing expertise to make strategic decisions, manage digital campaigns, and understand thought processes behind every consumer purchase. You'll also ensure your venture is well-protected by taking into account marketing ethics and corporate social responsibility, while considering the ethical and cultural differences between national markets.

Through your studies and your consultancy project at a real-lifecompany, you'll have the expertise to help you succeed in business marketing.Our graduates go on to work at great companies such as Burberry, ASDA andBoots. If you're a budding entrepreneur with the next big idea, our EnterpriseAcademy may be able to support you with advice, ideas and grants. Marketing Entrepreneur Junior Marketing Manager Marketing Consultant Digital Marketing Manager.