Design has become relevant to everyday communication in the way it changes, influences, and improves lives. A meaningful design solution not only informs our social and cultural norms, but also inspires creativity and new forms of expression. With the creative industries expanding in Singapore, designers will become increasingly responsible for shaping the collective ethos of an interconnected age.
Advertising Communication fosters the idea of communication and the media as important cultural mechanisms in reflecting everyday life. It requires you to understand good advertising concepts and design communication principles. Graphic Communication seeks to develop an understanding of the visual language and culture in areas of communication such as typography, information design, interactive design, and packaging design. Image & Communication concentrates on the framework of contemporary image-making within the disciplines of illustration and photography, from traditional methods to digital and mixed-media applications.
The programme’s teaching philosophy focuses on practice-based learning, enriching you within an interdisciplinary environment. Coursework is structured to provide you with a range of analytical, reflective, and communicative skills, equipping you to meet emergent professional and industry needs.
Level 1 establishes design methodologies and the knowledge base of design principles. It also highlights the rules and core skills that govern the design process, while providing a historical, social, and creative introduction to the design practice.
