MSc Applied Corporate Brand Management is offered in a choice of two routes: * MSc in Applied Corporate Brand Management – a one year standard masters OR * MSc in Applied Corporate Brand Management (with Professional Practice) 16 months The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. Read more under the Special Features tab. The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. The unique feature of the work placement distinguishes the programme from other Masters in the country. The programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding. The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product. The focus on corporate branding considers the following components: * corporate identity * corporate image and reputation * corporate design * corporate culture * corporate behaviour * corporate brand structure and brand strategy Students undertake a project in collaboration with branding firms as part of their consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation. The academic experts contributing to the programme are prominent world class researchers in the branding field, namely, Professor John Balmer from Brunel Business School, and Professor Stephen Greyser from Harvard Business School - who is also a Visiting Professor of Corporate Marketing on the programme. Aims In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer students the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications. Furthermore, graduates of this programme will gain a thorough understanding of the issues related to marketing at the corporate level, and of equal importance, a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation.

Previous students of MSc Applied Corporate Brand Management have achieved graduate positions at, amongst others: * British Airways * London Borough of Harrow (Local Council) * Amer Sports * Street Market Ltd * Radley Yeldar * Brand Union * McCann Ericson * OWL * Grey Group * The Daily Mail Group Placements The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a compulsory work placement component at a company or a consultancy of 16 weeks. The unique feature of the work placement distinguishes the programme from other Masters in the country. Work placements are offered to suitable candidates with companies represented in the Applied Corporate Brand Management Advisory Board amongst others: * Heathrow Airport * BrandPie * Telefónica Europe * Radley Yeldar * Mars * Jim Northover Limited * Network Rail * leapSTONE * Right Management * Tata Beverages * Tetley Tea Students placement take place over 4 months from 1 September to 31 January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others. Placement employers cover all student expenses and some provide a salary. On completion of the placement students proceed to find full time employment in branding and advertising roles in the UK or abroad. The purpose of the placement is to provide students with hands-on experience working with a brand consultant or a brand-related department of an organisation in the UK. It is an integral part of the course and students will receive support from the academic staff and the Placement and Careers Centre while on placement. Corporate Brand Management is growing in importance as a management discipline and we are confident that graduates of this programme will secure managerial positions either 'on the client side' – in organisations (from the public, private and not for profit sectors) or 'on the agency side' within leading branding consultancies.