The BA Business Management degree pathways are suitable for those students interested in a future career in many areas of business especially if a student selects a particular pathway. These degrees offer an excellent grounding in the main areas of business but also permit a level of specialism in a preferred field. The focus of the degree is to supply theoretical substance to core areas of business but it also helps students develop analytical and decision-making skills. The BA Business Management with Marketing (UCAS course code N1N5) degree is ideal for students who wish to gain a broad understanding of business while gaining an in-depth knowledge of marketing. There is a particular emphasis on international marketing and its uses in the wider strategic context of business. This programme supports students to develop transferable intellectual skills and a critical awareness of theory and research through the study and application of contemporary issues in marketing and enhances the student’s career prospects, providing a basis for life-long learning and development. The course is practical in nature and focuses primarily on applications of Marketing in business scenarios, with a particular emphasis on international and multinational businesses in the higher levels of the programme. As there is a strong qualitative element to many of the core marketing modules, this pathway will appeal most to students who have displayed an aptitude for business, management and marketing related subjects.

Graduates often go on to work in a number of fields including marketing, advertising and brand management as well as positions within a wider business context. In the past we have seen students achieve successful careers as Marketing Managers, Entrepreneurs and a wide range of careers related to marketing and business.