The purpose of the three-year course in Fashion Communication and New Media is to train professionals to ‘communicate’ fashion and luxury through existing media and new media, responding to the new demands of global fashion. The three-year course explores the basics of fashion communication by looking at historical and traditional examples before moving onto more recent expressions of the captivating magic of fashion and luxury in videos, websites and through social networks. The ability to convey emotions through the use of images is the foundation of the skills of fashion communicators. Participants will be trained in order to prepare them for an industry where the visual language of appearance has always been key in the narrative. Great attention will be paid to developing the ability to filter ideas using tools from social observation and semiotics. Several research initiatives, both personal and professional, will help the participant deepen their understanding of the topics covered in the three-year course, with the goal of providing them with all the tools necessary to communicate the values of a brand, a fashion designer, a collection, a world of ‘values’ with a unique and differentiating style. The course will also enable future professionals to use all the newest forms of visual communication, including video and new media, without losing the essential focus that comes from the necessary rigor of conventional editorial.

* analyse and evaluate the strategies and tactics implemented through traditional and new fashion media by different organizations to promote products, services and experiences at different levels of the market; * analyse the principles of communica- tion theory and evaluate how these principles apply to the development of communication campaigns for fashion and luxury; * design and develop communication and promotion strategies, with an emphasis on new media, which take into account the target organizations and their overall competitive positio- ning; * analyse the emergence of new com- munication systems and their impact on the promotional strategies of or- ganizations in the fashion industry; * analyse the semantics used by the press, advertising and public rela- tions offices of fashion and luxury goods, in order to develop critical content to be used in the deve- lopment of an individual research project; * research and elaborate the quality of writing for new fashion media.