This full-time course is a strategic and market-oriented blend of the main perspectives in fashion business;covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, buying, retail operations management and global distribution channels. Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.

Fashion management professionals will have the chance to work within Fashion companies, with a full awareness of its processes and of the fashion product and all its development stages: from creation, to marketing, to communication, as well as business management tools and distribution. A deep knowledge of the fashion system cycles will be key to work successfully in the field. Fashion Design Manager will be able, thanks to their entrepreneurial approach, to guide the growth and success of luxury and fashion brands. Marketing Manager Communication Manager Buyer Merchandiser Commercial Director