The three-year course in fashion business is aimed at training professionals who have a profound knowledge of the different types of companies that make up the fashion industry. Particular attention will be paid to the principles of company management and marketing, with an analysis in which these methods are applied to a company. The programme is integrated with a series of workshops, sector studies and seminars aimed at enriching the cultural patrimony of the student. Starting from the knowledge of all the different types of sales and commercialization techniques, the fashion manager has the role of deciding whether or not to increase or reduce the production of clothing lines and accessories in fashion and luxury companies. This professional figure is concerned with cost control, defining communication strategies and promotions, coordinating, collaborating and consulting. The student will benefit greatly and be able to make a career in any company in the sector or entrepreneurial level.

* demonstrate knowledge and comprehension in managing the different ares of business and the rapport that exists between them, their application and importance in an integrated context; * critically evaluate existing marketing strategies and implement different types of organisational operations in the fashion industry; * develop an strategic approach in evaluating the national and international fashion market, its organisations, production opportunities available to clients and the retail environment; * evaluate the relationships between the evolution of brands, the organizations and consumers and the fashion in which these relationships are managed through digital and non-digital channels; * create solutions to problems based on a synthesis of the principles and practices of management and communicate said solutions efficiently in writing, visually and orally; * critically comment on a selection of company data (both primary and secondary) and adopt an approach that evaluates the sources of information and the methodologies of appropriate research; * demonstrate responsibility towards understanding through the production of an individual project;