The MSc in International Media Management programme provides students with a breadth and depth of knowledge in fundamental areas of international business and media management. The programme content equips students with advanced theoretical and practical knowledge allowing them to appreciate, understand and analyse the relationship between information, the media and the social, economic and political parameters in which it must function. Students also gain knowledge and understanding of key areas of international business management. This MSc programme is aimed at students from business backgrounds and also those from journalism/communications backgrounds. For students with a business background, the programme offers the opportunity to gain the understanding necessary to work in a media environment and to anticipate and manage issues as they arise. Journalism/communications graduates are provided with the basis for the acquisition and development of business acumen and to fully appreciate the economic and business context that media outlets operate in.

This MSc programme offers numerous pathways for graduates as its theoretical, creative and practical approach prepares learners for a range of professional work. The media environment is incredibly dynamic and those involved at management level must address the many challenges facing the industry. This programme produces a new generation of media managers to confront these challenges and these managers will be very employable in a range of areas including print and online media, television and radio, and media related areas of PR, communications and marketing. In addition, the international outlook of the programme adds considerably to the scope of the students' employability. Many of the graduates will already be in employment in the media and related industries and this programme will give them the skills, knowledge and confidence to enhance their current positions or seek more senior roles within their own organisations or elsewhere.