The BA (Hons) in Business Studies (Marketing) gives students a strong platform for a variety of career pathways and postgraduate opportunities. Completing a broad range of business modules throughout the programme, in final year students will select four from five marketing electives*. This allows students to tailor their studies to reflect their interests and future career ambitions. Marketing is the function of business which creates revenue. Its purpose and scope, broadly speaking, is to understand a consumer market, develop awareness of the brand, generate interest in the brand and ultimately convert sufficient sales to deliver a profit for the company. But marketing must work in tandem with other business departments in order to develop and execute a successful strategy.

The varied and in-depth content of these courses means that graduate prospects and opportunities are virtually endless. Electives/Specialisations in the final year are a platform on which a career in this area can commence.