Marketing is one of the core activities of all organisations, and is about planning and executing the selling and/or promotion of a firm's product. In this specialisation you will learn about the principles of market research, the segmentation of markets and identification of target markets, pricing strategies, and the importance of advertising and promotion. Studies in marketing will give you the skills and knowledge necessary to build a successful career in this exciting business discipline, across specialised areas such as marketing research, promotion and advertising, and strategic marketing management. Why study Business at Flinders? * The Flinders Business School offers a unique approach to business teaching, research and community service in South Australia. * Our staff have the academic qualifications, combined with a wealth of practical experience and a proven international research record, which enable us to provide business degrees which are recognised by professional bodies and highly valued by public and private sector employers. * We are at the forefront of research into some of the key contemporary issues impacting upon Australia's economy, including social and environmental accounting, ecological economics, corporate social responsibility, philanthropy and ethics. Other areas of strategic focus include electronic commerce, small enterprise management and Australia/Asia business relations. * Our graduates enjoy high employment rates for positions in accounting, finance, and business-related professions, both nationally and internationally.

Graduates from our Business courses have found jobs such as Graduate Officer, Graduate Trainee, Human Resource Associate, Business Development Manager, Economic Research Manager, Industry Equity Analyst, Research Analyst, Business and Consumer Banking Graduate and Marketing Executives.