This course prepares graduates for a professional management career in the print media industry, including the print and packaging sector. The course focuses on the knowledge and skills necessary for a successful graduate to enter the print and packaging and associated media sectors in an administrative or managerial role. The course also provides graduates with an understanding of entrepreneurship and has a dedicated Industry Work Placement in Year 3. The course uses a flexible learning approach and encourages professional, managerial, technical and operations skills development.

This level 8 honours degree course is appropriate for persons wishing to commence or develop a career in professional management or business administration in the print media sector. It is the career point of entry requirement for roles in production management, operations management, estimating, sales and marketing and general management within the sector. This course will also assist in the entry to other sectors and organisations which require the skills of managerial and technical competency.