The programme is shared equally between the School of Languages and the School of Marketing at the DIT. This means you will benefit from the international reputation, experience and knowledge of both schools, study Chinese and also have a broad level of exposure to the world of international business. You take up Chinese at beginner’s level and study it intensively, spending 11 class hours per week learning the language and understanding the culture. This will enable you to achieve the standard of language competence necessary to spend Year 3 in China. Placing you in a total immersion situation gives you the best possible opportunity to attain a high level of fluency in the language and prepares you to communicate proficiently in a Chinese business environment. You will also take a full range of business subjects which will equip you to embark on a career in international business. On graduation, you will be able to find employment in a variety of businesses using your language skills.

In view of the increasing globalisation of world markets and the commercial and trading importance of China, it is essential that students develop the linguistic, cultural, critical thinking and business skills required. Students who successfully complete the programme will be equipped to play a key role in companies and organisations seeking out new markets and/or expanding within them. Graduates will be equally well suited to the demands of all business organisations from small and medium-sized enterprises to multinational concerns.