Mass Communication takes specialist areas which are normally studied in isolation and combines them in ways that offer an abundance of choice. You will develop your own program of study to meet your own specific interests and needs. This course will enable you to think and study across more than one area in the rapidly expanding world of media and corporate communication. It will provide you with the key technological skills and knowledge for work in corporate media and communication fields, with breadth across a number of disciplines. Your learning in your chosen streams will be underpinned by core studies in theory, ethics and critique of media, communication and information. Streams Film & Television This stream teaches you the skills and concepts of corporate video production. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) the Corporate Screen Production stream will provide you with the ability to use the technologies of video production to understand the planning and implementation of corporate production projects. Journalism This stream covers journalism theory and practice through print, broadcast and online media, including learning the legal and ethical conditions under which journalism is practised. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) this stream provides students with the ability to communicate effectively, produce news and current affairs material for print and electronic media, and understand how contemporary news media operate. Marketing Marketing introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and internet marketing. Public Relations This stream, available as part of the Bachelor of Arts (Mass Communication), has enjoyed an outstanding reputation over many years for preparing students with the skills, understanding and professionalism necessary for a career in the media industry. You will learn both the professional aspects of journalism practice and the theoretical understanding of media law and regulation, the history and economics of the media, and ethical and social issues. Credit for previous study If you have previously worked or studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for recognition of prior learning.

Careers in media, communication and information industry.