Marketing is a dynamic area which involves giving a business a competitive edge. This major will provide you with an understanding of consumer behaviour and how marketing works, and the chance to explore various aspects of marketing, including international and internet marketing, sales, pricing, promotion and distribution strategies. You’ll explore the ways in which marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers.
Credit for previous study
If you have previously worked or studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for recognition of prior learning.
