The focus of the BA/BSc (Hons) Product Design degree is not only to develop you as a student and critical thinker, but to inspire your growth into a multi skilled and intellectual designer. These attributes, which are dependent on one another, combined with practical experience and an understanding of the product design industry, will form the beginning of your career, and stand you in the strongest possible position to carry yourself forward. The programmes are taught by a dedicated team of academics and practicing designers; staff interests and research areas range from prototyping, user-centred design, critical design, and brand form development, to lighting, joinery and contemporary furniture.

Whilst your learning is designed to develop you into a rounded and capable artist/designer and intellectual, your curriculum is similarly structured with your potential in mind. As such, the emphasis that will have been placed upon your work ethic, both creatively and academically, is matched with significant focus on real world experience; from building contacts and undertaking placements to live briefs and, should you choose so, support in forming your own business. You can elect to take a route through your second and final years of studies where you can engage with businesses or launch your own for the moment you graduate. In your final year, rather than submit a dissertation, you have the option of devising a detailed business plan.