​​The focus of the BA Graphic Communication degree is not only to develop you as a student and critical thinker, but to inspire your growth into a skilled and intellectual designer. These attributes, which are dependent on one another, combined with practical experience and an understanding of the Graphic Communication industry, will form the beginning of your career, and stand you in the strongest possible position to carry it forward. The programme is taught by a dedicated team of academics and working designers; staff interests and research areas range from inclusive and interaction design; collaborative design, print and screen based media to typographic design, digital drawing, and sustainable professional practice. ​ Graphic communicators are skilled interpreters who have the ability to create visual ideas which serve to inform, persuade, provoke or entertain and elicit a response from an audience. At CSAD, we believe their work can be described as ‘what human beings leave behind to communicate when they are no longer there in person’. Graphic design is about bringing ideas to life and making meaningful visual messages; it is both the secret to great design and the skill behind conveying complex information, which must be easy, as well as enjoyable, for a reader to digest. Whatever the medium, a graphic communicator uses words, images, schematics, colour, form, metaphors, symbols and stories to innovate and create lasting messages. ​

Whilst your learning is designed to develop you into a rounded and capable designer and intellectual, your curriculum is similarly structured with your potential in mind. As such, the emphasis that will have been placed upon your work ethic, both creatively and academically, is matched with significant focus on real world experience; from building contacts and undertaking placements to live briefs and, should you choose so, support in forming your own business. The course has excellent relationships with the London design community and local design agencies, as well as with research and cultural partners. Our graduates are in prominent design positions worldwide. You can elect to take a route through your second and final years of studies where you can engage with businesses or prepare to launch your own for the moment you graduate. In your final year, rather than submit a dissertation, you have the option of devising a detailed business plan.