1-year full-time; 16-months for students undertaking a work placement The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. The unique feature of the work placement distinguishes the programme from other Master's in the country. The programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding. The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product. The focus on corporate branding considers the following components: Corporate identity Corporate image and reputation Corporate design Corporate culture Corporate behaviour Corporate brand structure and brand strategy Students undertake a project in collaboration with branding firms as part of their consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Previous students of MSc Applied Corporate Brand Management have achieved graduate positions at, amongst others: British Airways London Borough of Harrow (Local Council) Amer Sports Street Market Ltd Radley Yeldar Brand Union McCann Ericson OWL Grey Group The Daily Mail Group