Algonquin College

Course Details

Mobile and Social Media Management - NEW

Course Description

This one-year Ontario College Graduate Certificate program is offered over three terms and provides students with maximum flexibility in terms of delivery. Students may choose to attend classes, which are scheduled during evenings and weekends, in person or electronically (at the scheduled time or at their convenience). The program prepares students to manage communication strategies related to social media and mobile devices. Students leverage the features of current mobile devices by preparing written content, images, audio, and video files for mobile applications. By tracking mobile metrics students are able to target and strategically communicate with mobile audiences using social media. In the final term students work with real-world clients using industry standard practices. Graduates acquire the skills and training to work in agencies, firms and corporations that deal with the creation, archiving and administration of various digital communication strategies. These industries, both private and public, include design firms, online newspapers and magazines, digital media consultants, advertising agencies, government departments, publishing bureaus, and educational institutions. This program is part of Algonquin's mobile learning initiative. All students entering into the program are expected to have and use a laptop or mobile computing device that meets or exceeds the recommended hardware requirements as designated by the program. Students in mobile learning programs will use their devices to enhance their learning experience, obtain and work with course materials, participate in collaborative and mlearning environments and become skilled, confident users of the technologies used within an educational environment and workplace. Hardware and software specifications are outlined at Computers and supplies can be purchased directly from Algonquin's New Technology Store at educational rates. SUCCESS FACTORS This program is well-suited for students who: Are, or aim to be, working in business communications. Wish to enhance their skills to reflect current changes in mobile communications. Wish to communicate effectively using the latest mobile devices, applications and social media. Work successfully in a team environment. Enjoy creative problem solving and are self-motivated. Are currently engaged in using mobile devices and social media.

Course Duration


Career outcomes

Graduates may seek employment as online document specialists, web project managers, database specialists, production administrators, content writers, social media managers, project managers, and electronic publishers in public and private agencies, firms, and corporations that create and administer digital communication strategies. Graduates may also work as self-employed entrepreneurs in the digital publishing industry.

Mobile and Social Media Management - NEW Algonquin College