The Bachelor of Tourism (Marketing) provides graduates with an understanding of the complex and ever-changing global market for tourism. How to identify markets, the motivations of visitors, communications and interactions between stakeholders and the implications of choice lie at the heart of this program. Students will gain an understanding of fundamental marketing principles as they apply to the tourism context along with practical skills through use of software, online tools, computer simulations, field trips, guest speakers and case studies. Graduates will be equipped to pursue further academic studies or participation in industry.

Career in related field.