Marketing majors research consumer demand for products and services, learn about product and brand management, practice conducting marketing communications campaigns, and learn to lead sales teams. Professional Honorary Marketing Society students provide marketing guidance and assistance to small businesses in Madison, such as Acclaim Energy Drink, Community Car, and Flat Cola. Past projects have included developing a marketing strategy, establishing new distribution channels, promoting brand awareness and brand preference, implementing promotional events, and exploring different uses of media outlets for advertising.

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