University of Strathclyde

Course Details

Accounting and Marketing BA

Course Description

You can study accounting in combination with a range of business subjects at Strathclyde. In the majority of combinations, accounting is fully accredited for entry to the Institute of Chartered Accountants of Scotland. You may be offered possible exemptions to other professional bodies eg ACCA and CIMA. In-depth understanding of a second subject will complement your accounting studies and prove valuable to employers. You’ll study the preparation, presentation and interpretation of financial information. You’ll learn how to read and interpret accounting information. You’ll also explore how accounting can be developed to meet the needs of society and provide information to investors. In your Honours year, you’ll study issues in class then investigate them further in a dissertation project. The Department of Marketing at Strathclyde is recognised as the leading centre of marketing education and research in the UK. This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Course Duration


Career outcomes

Many of our accounting graduates go onto qualify as Chartered Accountants through one of the major accounting bodies (ICAS, ICAEW, ACCA, CIMA and CIPFA). Some graduates enter branches of commerce such as banking, insurance and fund management. Employers include Santander, Ernst & Young, PriceWaterhouseCoopers, Deloitte, HBOS, KPMG and Morgan Stanley. This course is also useful for those considering a more general business career. Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Accounting and Marketing BA University of Strathclyde