Marketing is one of the twenty fastest growing career areas. Why? The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services. The marketing concentration will give you: exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them the tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Club. A degree in marketing equips graduates for a range of professions, from marketing research to public relations to product management.

related career