The emphasis in years one and two is on the development of knowledge and understanding of core principles and concepts of marketing, and the development of fundamental understanding of its business context and relevance. In year three, you will focus more specifically on management challenges in marketing and in other business areas, and in year four on issues directly related to aspects of the management of marketing strategy, and activity in complex organisations in the context of global competition. In year four, you will also undertake a course of study that reflects your particular interests and strengths by selecting a set of additional options drawn from the areas representing management roles and functions, including human and information resources management, corporate strategy, law, services management. You will develop your specialist knowledge and understanding of marketing in a marketing research project. Our marketing experts bring their direct industry experience, from consultancy and research, to the class room and are known for their innovation in teaching and learning. How you learn Throughout the course the practical nature of tutorials and assessments is emphasised, and students clearly enjoy the University’s exciting teaching and learning facilities: ‘We got to present in White Space, this felt like we were really pitching our ideas to a boardroom and we got feedback on our ideas from people who were not involved in the module.’ Laura, UK Learning takes place in a supportive environment: ‘The size of the institution allows for more face-to-face time with lecturers, which not only guarantees a great University experience but also provides a student with all the help they could possibly need.” Patrick, Germany In years one and two, lectures will help you develop your knowledge of the various subjects you take and your understanding of how they work in the real world of business. In years 3 and 4 you will have more opportunity to direct your own studies, developing your own interests within subject areas, and you will develop the skills of independent research and problem solving needed to deal with a whole range of issues facing today’s managers. How you are assessed A variety of assessment methods are used on this course. Coursework tasks are at first individual, with group assessments being used in some modules in the third and final years. In addition, you will be asked to undertake class tests, exams, problem solving exercises, case studies, reports and presentations. The Honours level marketing research project will give you a further opportunity to develop your critical, analytical and research skills.

Career prospects Graduates who have specialised in marketing at Abertay have gone on to successful careers in all areas of marketing which include Marketing Managers, Marketing Researchers and Service providers in a variety of organisations. The blend of skills and knowledge and the practical engagement throughout the course prepares you for careers with key corporate players in the UK and abroad.