The Bachelor of Business in International Tourism Management prepares students for a career in the tourism industry by providing a global perspective and understanding of the industry. The course provides students with a thorough understanding of tourism management at both the domestic and international levels, underpinned by core business skills. They gain a balance between research, theory and application to provide relevant skills and knowledge highly sought after by tourism industry employers both in Australia and overseas. This course offers an optional international exchange program for second year students to study in the United States, Canada, England, Austria, the Netherlands or Hong Kong. There are two pathways in this course. Students can either study elective units from a broad range of industry-specific topics (such as international destination management, cruise ship tourism, global politics in tourism, Asia Pacific tourism and sustainable tourism), or study the Sport Tourism and Enterprise major at the Lismore campus.

Graduates can pursue positions in a wide range of tourism, hospitality, leisure and events industries, as well as in government agencies and other associated services. They may work in hotel and resort management, tourism / destination planning, ecotourism, sports tourism, visitor management, international destination marketing, and theme parks or other tourist attractions.