Our undergraduate programme in Applied Psychology is designed to educate students in different areas of applied psychology. The course begins with the fundamentals of psychology so that students develop knowledge and understanding of the concepts, theories and practices of psychology. Then as the student progresses through the course these fundamentals are built upon, extended and applied to cover more specialised areas of psychology, for example, human resource management, marketing and branding, health services and education.

As psychology is the study of human behaviour, psychological knowledge can be applied to understanding and solving problems in a wide variety of occupations and professions, from school teachers to managers; from public relations to advertising. Many psychologists are employed in some kind of therapeutic role, for example clinical psychologists or counsellors. Many conduct scientific research in universities or other academic settings. Some graduates work in industrial and organisational settings or in other areas like sports, the media and forensic analysis. However, it is important to note that in order to work as a specialist psychologist, for example an educational psychologist, forensic psychologist or clinical psychologist, further training will be required.