As traditional marketing, advertising and public relations strategies are increasingly replaced or augmented by their digital, Internet-based counterparts, the need for a workforce educated in digital marketing becomes increasingly important. With a history of forward-thinking business education and long-standing industry relationships, NECB is uniquely positioned to meet these needs through the Bachelor of Science in Digital Marketing program. The Bachelor of Science in Digital Marketing degree was developed in direct response to industry and societal needs and contains coursework that addresses both the broad-based knowledge and specialized skill sets necessary for this rapidly growing and dynamic field. It provides a comprehensive blend of theory and practical application that will enable graduates to enhance their career tracks and/or prepare them for entry-level jobs in the digital marketing field. This digital marketing program is consistent with NECB's mission of providing a high quality curriculum with a focus on educating competent and skilled business professionals. In addition to general business administration practices, research skills and change management, the program curriculum offers in-depth coursework in the areas of digital marketing, web development, consumer behavior, web design and advertising. Online Bachelor of Science in Digital Marketing Benefits * Progressive programs led by experienced business professionals and distinguished professors * Real-world experience defining and implementing business models * 100-percent online curriculum delivery with opportunities for interactive learning * Customized educational experiences that touch upon a range of industries.

NECB's Bachelor of Science in Digital Marketing is designed to help students break into the job market or advance their career in digital marketing. With this bachelor's degree, graduates will be able to approach the job market with the training required to: * Develop an understanding of the principles and strategies related to marketing, management, advertising and public relations. * Identify ways in which marketing practices evolve within a digital framework and integrate digital components into a comprehensive marketing plan. * Conduct research on contemporary issues in digital marketing and apply statistical reasoning toward forming research findings. * Employ effective leadership and managerial skills toward diverse, virtual and global operations. * Predict and convey to various audiences emerging technology trends and manage their impact on marketing strategies. * Identify and assess the legal and ethical aspects of digital marketing and form approaches for navigating these components. * Devise targeted marketing strategies in a digital framework and determine the measurements and metrics to be used for continual analysis. * Develop, analyze and design basic websites geared toward the goals of effective marketing, advertising, public relations and ecommerce.