The diploma kicks off with an introduction to the foundation elements of visual communication and techniques for generating ideas. Then a series of live briefs and competition will prepare you to work effectively and creatively to deadlines as you would in an agency- with senior creatives and industry guests providing insights along the way. A show of work by the students will be presented at the end of the course. This takes the form of an Industry Show to which creative directors, senior creative and past graduates are personally invited to view your portfolio. We view the show as your first stepping stone into setting up work experience placements – with the best students usually scoring their own internships on the night.

The Creative Advertising programme prepares students to enter the creative departments of advertising agencies by arming them with the core skills of creative problem solving and how to talk about ideas to others in a concise and compelling manner; both of which are lifelong skills infinitely transferable across any number of disciplines, particularly those associated with commercial creativity.