This degree is designed to prepare students for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

In today’s tough jobs market, graduates need to stand out from the crowd to successfully secure that all important first full-time job after university. We believe your degree from LCA Business School will definitely enhance your employability: Your LCA lecturers all have first-hand experience of business and some continue to work in business. You are therefore assured that the content of your degree will be directly relevant to the demanding, constantly evolving world of contemporary business. Furthermore, you will study business from a practical as well as from an academic perspective. LCA Business School lecturers have a wealth of contacts too and you will study alongside students from all over the world. All great for networking! Our student-friendly timetables will make it easier for you to secure meaningful, part-time work. Part-time work will give you valuable experience outside of the classroom and will boost your credentials with a prospective graduate employer. We are also working with a number of employers to be able to offer part-time work in conjunction with our degrees. During your final year there will be additional seminars with the specific objective of enhancing your future employment prospects. These will include CV workshops, interview techniques, career counselling and visits from prospective employers.