The Bachelor of Science degree in Advertising is the study of the entire spectrum of the advertising business and the social responsibilities of a persuasive media. Students in the program supplement their coursework with an internship in their field of specialization. Other opportunities for practical experience include news, production, management, sales, performance and advertising positions on the campus newspaper, the Kent Stater, and its online edition; the campus radio station, Black Squirrel Radio; and the campus magazine, the Burr, and its online edition. Students may also obtain positions with IdeaBase, a student-run, full-service integrated marketing communications firm in downtown Kent. Advertising careers include the creative elements of all kinds of advertising and promotional elements, including the strategic planning and execution of creative materials including print, broadcast and online; the planning and buying of all types of media including the ever expanding electronic media; account supervision, which is working with clients to help plan and execute advertising; and strategic planning and execution of direct elements, sales promotion and e-marketing. There are many study abroad/away opportunities.

Graduates of this program will be able to: Demonstrate critical thinking, grounded in a legal and ethical framework. Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions. Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods. Demonstrate the ability to apply basic ethical principles to their professional work. Demonstrate the ability to apply laws and regulations applicable to their professional work. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve. Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.