The objective of this course is to train professionals for creative communication and events fields, providing them with the necessary tools, knowledge and skills to generate innovative ideas in marketing and communication fields. Strategic and creative thinking is focused on creating and conceptualizing communication strategies and global plans. The main aim of the course is to shape professionals capable of designing and managing creative plans of communication, events and experiences. During the first year, students acquire key competences, along with a strong project culture and methodology, preparing them to start working in collaboration with real companies from second year,culminating in their thesis project during the third and last year, in which the knowledge acquired over students’ formative experience will be demonstrated.

The main professional roles related with this title are: event planner, public relations director, communication manager and social media manager, among many others.