ISTITUTO EUROPEO DI DESIGN

Course Details

BA Fashion Stylist Major studies (Visual Merchandising/ Fashion Stylist/ Fashion Communication)

Course Description

The Fashion Stylist, a professional figure in high demand, must develop the capabilities and characteristics of a designer. His / her abilities must progressively extend from research methods, to deep knowledge of the fashion system and it’s cultural and historical, sociological and technical components, and the ability to interpret trends, making this person one of the principle creators of style and one of the most attentive observers of the continuing transformation of fashion. The first year of the Fashion Stylist course is dedicated to understanding the basics of the technical tools of the trade, the organization and methods used in project design and a solid cultural background regarding the world of fashion. The course concentrates on the design of a fashion photography project: from observing the real world and understanding the various inputs, to the development of an idea and its translation into a style, imagining how this could be presented in the creation of an editorial project. An essential objective is to help the student to understand various styles, to analyze and synthesize reality and one’s own ideas, and gain the ability to translate this creativity into a consistent image, which is capable of transmitting the essence of an esthetic idea. The second year is designed to help the student through concrete experimentation of the methods, the tools which have been studied and the cultural aspects, which are all more profoundly investigated: the projects (photo shoots of women, men and still life) are undertaken by studying the various phases of research/development/and realization and represent the basic building blocks of the course of study. Each subject is thought about as it relates to the project: the technical and creative tools (software, digital corrections of the images, creating video); the cultural signals (contemporary fashion, photography, semiotics and in general being able to interpret images). The fundamental objective is to form a Fashion Stylist capable of managing the creative process, the time frame and the mechanisms of project design, and to gain a full understanding of the diverse styles that fashion has historically followed, the contemporary trends, and to gain the ability to critically analyze and synthesize new forms of fashion. The third year is dedicated to advanced project design in a professional simulated context and in a culturally complex situation. The process by which the final project is completed leaves room for personal intuitions and critical reflections on the part of the student. The thesis project for the course of Fashion Stylist favors the development of a personal style, original and coherent, where the student must demonstrate his knowledge of all technical, qualitative and economic aspects related to the final production. The course is recognized by MIUR as an Academic Diploma Level I.

Course Duration

NumberDuration
3year

Career outcomes

Fashion Buyer, Licensing Manager, Store o Retail Manager, Sales Manager, Merchandising Manager, Fashion Stylist, Fashion PR




BA Fashion Stylist Major studies (Visual Merchandising/ Fashion Stylist/ Fashion Communication) ISTITUTO EUROPEO DI DESIGN