This degree introduces you to exciting new developments in marketing practice and provides you with the knowledge and skills that are in demand by a wide range of employers. You will develop analytical and strategic skills as a marketer: Electives enable direction of study towards your preferred career path (focus on agency or client side Gain real world experience and participate in a number of live consultancy projects and simulations Option to gain the Digital Marketing Institute (DMI) professional qualification based on taught modules Aligned with the Chartered Institute of Marketing (CIM) professional standards

This degree will get you on the right track to working in marketing, it will deliver throughout the programme both practical and academic concepts but more importantly will show you how to use them in the workplace. We aim to ensure that you will be confident in making informed decisions in the marketing field at the end of the programme and will also give you the opportunity to undertake a placement or major project to test these skills. The degree will also develop you as an individual by offering you the opportunity to meet with industry professionals and build your network as well as attend events with relevant professional bodies.