Marketing is an exciting dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field. Suggested Schedule of Courses This is a suggested 4-year schedule of courses based on degree requirements in the current catalog. This guide is not a substitute for academic advisement — contact your advisement office if you have any questions about scheduling or about your degree requirements. Students may choose to attend a summer term to reduce their load during fall or spring semesters but still stay on track to graduate in four years. Area of Study Accountancy Actuarial Science Business Economics Computer Information Systems Entrepreneurship Finance Hospitality Administration Managerial Sciences Marketing Real Estate Risk Management & Insurance

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