The Master in Fashion Styling & Visual Merchandising program investigates the role of the fashion stylist—one who selects the clothing for fashion editorials, advertisements, music videos, etc.—alongside the role of the visual merchandiser, one who creates three-dimensional fashion displays to provide customers with fresh in-store experiences. The program proposes merging these two roles to create a new professional profile: that of the “visual fashion brand communicator,” who directs the visual communication of a fashion brand. As you study to become a visual fashion brand communicator, you will learn to convey a brand’s identity and values through visual storytelling tools and create a compelling visual language for the brand. You’ll analyze visual merchandising strategies—window displays, floor plans—for showrooms, concept stores, monobrand stores, and department stores. During your year at Domus Academy, you will develop your own theoretical, analytical, and practical approach toward issues related to a specific segment of the fashion styling and visual merchandising field. And you’ll gain direct experience working with top professionals and prestigious brands. The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals.
Graduates of the Master in Fashion Styling and Visual Merchandising program may launch their career as a fashion stylist, visual merchandiser, or celebrity assistant. They may start their own business or work for fashion companies, advertising agencies, television, or in any other area involving visual communication.