Three years full-time, four years with a placement This course focuses on advertising and communications theory and practice, and explores this exciting discipline within the wider subject area of marketing, preparing you for a career in advertising, public relations, marketing, sales, retail, services and management. Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing. We are an Institute of Direct Marketing (IDM) Key Educational Partner. A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner Gain exemptions from CIM and IDM qualifications We have one of the largest marketing departments in the UK and Commonwealth. Staff include professors of international renown, who contribute to quality teaching, research and consultancy projects. The depth and breadth of staff expertise allows us to offer a wide range of specialist marketing subjects. The department enjoys excellent relationships with professional bodies.

This degree opens up career opportunities in communications agencies and marketing departments of client companies. Career areas include developing creative advertising messages, creating digital strategy, generating branded content and project managing PR events, developing digital media plans for big brands, researching buying behaviour and new advertising concepts or working on search engine optimisation.