Marketing is a dynamic area which involves giving a business a competitive edge. This major will provide you with an understanding of consumer behaviour and how marketing works, and the chance to explore various aspects of marketing, including international and Internet marketing, sales, pricing, promotion and distribution strategies. You’ll explore the ways in which marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers.

Curtin University graduates may benefit from a competitive advantage through Curtin University's international reputation. Many of our graduates are in senior management positions in Australia and internationally. The bachelor degree also gives you the opportunity to proceed into a postgraduate study program.