The program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts. The three year Marketing Co-op program runs for four consecutive academic terms (16 months) to complete the first and second year of studies. This is followed by two co-op work terms, and then the final two academic terms are completed in the third year. Students should be prepared to attend school for consecutive fall, winter, summer, fall semesters. The summer semester runs from mid-May to the end of July.

This program prepares graduates for work in marketing, professional sales, retail and general business administration positions in a wide variety of high technology, industrial, commercial, retail, and service organizations.