Business Administration - Marketing is a three-year advanced diploma program designed for career- oriented individuals with an interest in the dynamic, challenging world of marketing. Marketing is an exciting opportunity to express both your creative and analytic skills within all types of businesses. Graduates will be prepared for leadership roles and careers in advertising, brand development, selling, online marketing, entrepreneurship, new media marketing, research and many other rewarding choices. This hands-on program takes a project-oriented approach and provides opportunities to work with real-world clients. As an advanced diploma, focus is placed on ensuring graduates can perform a number of more complex functions including applying principles of financial analysis and control, using analytical and evaluation skills to support a variety of management functions, development of integrated marketing plans that drive towards business goals and objectives and embracing new technology. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program has one of the highest direct employment rates in the College.

This program prepares graduates for work in marketing, professional sales, retail and general business administration positions in a wide variety of high technology, industrial, commercial, retail, and service organizations. 87% of 2013-2014 graduates found employment within 6 months of graduation. Their average starting salary was $35,153.