The M.S. in Marketing Analytics requires 10 units of coursework. Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that must be completed. The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if the student chooses. Marketing is no longer just the ads you see on television but is now driven by consumer data. Employers across all industries are clamoring for professionals with the theoretical and practical knowledge to turn marketing data into tangible business value, formulate insights, and develop strategies for managers and executives. At Clark University, our M.S. in Marketing Analytics program is a STEM OPT-eligible program that will open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the quantitative and statistical tools to collect, evaluate, and interpret marketing data. You’ll also learn the communication skills necessary to share actionable knowledge with colleagues across disciplines and at every level of an organization.

Clark’s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen). Your knowledge of the targeted consumer enables you to develop specific programs to increase sales. Through data, you can communicate effectively and productively with colleagues across disciplines and at every level of an organization, offering a range of opportunities to advance your career. CAREER OUTCOMES Senior Director of Digital Analytics Pricing Analyst Marketing Analyst Digital Marketing Specialist