MA Innovation Management is part of the Culture and Enterprise programme. It aims to bring together open-minded individuals from a diverse range of academic and professional backgrounds in order to promote new ways of thinking and doing that encourages creative collaborations in the pursuit of innovation. Our focus is on developing strategic collaborative practitioners who can identify, and develop, innovative business and public sector opportunities. MA Innovation Management will explore innovation in relation to services, products and user experiences. It will be delivered through a range of different learning experiences, from the traditional to the experimental, from student- led to industry-linked, so that students can produce synergistic and co-operative approaches to problem-solving, risk-management and opportunity development. Graduates of MA Innovation Management will be able to identify and deliver creativity and innovation within both a lifestyle and business context. They will be able to apply innovation tools and practices, research and identify which creative vectors are suitable for a given scenario and communicate such opportunities in a compelling and engaging way. MA Innovation Management graduates will be highly attractive to potential employers in business, the creative industries or policy makers who wish to embrace 360- degree innovation. This postgraduate course will help graduates develop careers in areas like innovation research, strategy and business development and brand/product management.

Innovation has been identified as crucial to business success, Cox Report. MA Innovation Management will generate career opportunities within: Creative Industries Innovation research Strategy development Business development Brand management Public Sector Innovation research Policy and strategy development Corporate Sector Innovation research Strategy development Business development Brand management Staff Our staff members have active and ongoing links with a wide range of institutions, organisations and companies including The Design Council, Procter and Gamble, the Royal Society of Arts and Transport for London.