The BA Graphic Design curriculum is delivered through a mix of project work, lectures, seminars and assignments in discrete units. BA Graphic Design offers you a common introductory diagnostic experience during the first year, followed by two years of selected specialised study within one of four subject disciplines called Routes. The degree programme includes a contextual studies (Context) element and gives access to a comprehensive range of technical workshops and resources, both digital and analogue. It also provides a number of integrated study areas (e.g. typography and letterpress, photography, printmaking and bookbinding, and interaction design). Personal and Professional Development is an integral part of the BA Graphic Design curriculum, providing the skills and knowledge you'll need to be an active member of a learning community, to become a self-sufficient learner, and to be able to enter the professional world and manage your subsequent career development.

BA Graphic Design students leave with a broad and valuable understanding of graphic design practice in its many forms. Skills acquired enable graduates to become versatile practitioners in many exciting and diverse professions. Recent BA Graphic Design alumni activity demonstrates the breadth of student activity within the subject, embracing interactive design, web design, advertising, graphic design, information design, illustration, photography, film & TV, animation, editorial design, typographic design, packaging design, brand development, exhibition design, book design, 3D design, as well as fine art, writing and filmmaking. BA Graphic Design alumni include: Alan Aboud, Alan Fletcher, Andy Altman, Colin Forbes, Damon Murray, Derek Birdstall, Dylan Jones, Graham Wood, Huw Morgan, Jonathan Barnbrook, Katy Hepburn, Ken Garland, Lucienne Roberts, Michael Worthington, Minkie Spiro, Morag Myerscough, Paul Neale, Phil Baines, Platon, Richard Hollis, Sandro Sodano, Stephen Sorrell, Tom Hingston, Tony Chambers. Design groups or companies formed by BA Graphic Design graduates or employing BA Graphic Design graduates include: Aboud Sodano, Barnbrook Design, Fallon, FUEL Design, GTF, Johnson Banks, Mark & Anna, Moving Brands, Multistorey, Pentagram, Praline, REG Design, Sans+Baum, Studio Myerscough, Tom Hingston Studio, Tomato, Why Not Associates, Wolff Ollins.