Ashland University

Course Details

BSBA in Marketing

Course Description

Develop the marketing skills that make you valuable to any organization. Learn the fundamentals of building a branding strategy and brainstorming creative ideas in order to bring a campaign to life. We’ll give you the marketing tools in the classroom, and then you’ll put them to work in special-interest courses and real projects for real companies through required internships. What You’ll Love About the Marketing Major: * No matter the medium — electronic, print or otherwise — the fundamentals of marketing remain the same, so you’ll study theory and work on plenty of practical applications through collaboration and internships. * Nothing is more fun that combining business savvy with and creativity. So, get ready to laugh your way through brainstorming sessions and to feel the satisfaction of bringing a campaign to life. * Spend class time with friendly students and supportive professors, then broaden your skills through exciting internships with companies, big and small. * Get the chance to think big since companies increasingly rely on marketing professionals as early as product development, not just sales and promotion afterwards.

Course Duration

NumberDuration
4year

Career outcomes

Despite advancements in technology and communication venues (email, web, social networks), marketing boils down to the four P’s: * Product * Placement * Pricing * Promotion We’ll teach you to take these nuts-and-bolts concepts into any market for any product for any company. Our graduates get jobs. Period. In fact, 97 percent of Ashland University’s marketing graduates find placements they want, not just any job.




BSBA in Marketing Ashland University